The world of beauty is evolving rapidly, incorporating innovative approaches to meet the growing needs of consumers seeking physical and mental well-being.

In 2024, three revolutionary trends will dominate the industry: Neuro Glow, Artificial Intelligence in the service of beauty, and Sophisticated Simplicity.

Mintel, Global Beauty and Personal Care Trends for 2024, Octobre 2023

"The future of beauty is written in the harmony between mental well-being and physical radiance, supported by technology and an enlightened minimalist approach."

Neuro Glow: A Redefined Body/Spirit Connection

The Neuro Glow trend is emerging as a revolutionary chapter in the field of beauty, marking an unprecedented fusion between mental well-being and physical appearance. This approach, which has its roots in 'in and out' beauty, highlights the crucial importance of the link between body and mind. Practices such as psychodermatology and neurocosmetics are taking centre stage, exploring the impact of the psyche on skin health and establishing connections between the mind and the skin.

Neuro Glow is becoming the mantra of the industry, offering hyper-personalised skincare based on sensory experiences, aromatherapy and positive affirmations. According to Sarah Jindal, Senior Director at Mintel, "Mind-body beauty is becoming essential to elevate the role of beauty in the quest for well-being".

Artificial Intelligence for Beauty: Beaut-AI

Artificial Intelligence (AI) is emerging as the driving force behind innovation in the beauty industry. Dubbed "Beaut-AI", this technological revolution aims to offer personalised, ethical and effective services. AI analyses trends on social networks, customer reviews and market research to help brands anticipate emerging consumer preferences.

AI applications, virtual and augmented reality offer tailored advice, virtual trials and data-driven recommendations. However, brands will need to overcome consumer mistrust by ensuring full transparency and guaranteeing data confidentiality.

Sophisticated Simplicity: Back to basics

In 2024, the beauty industry is making a return to sophisticated simplicity. Consumers are looking for products that focus on effectiveness and functionality, moving away from flashy packaging and flamboyant marketing campaigns. Transparency is becoming the norm, with consumers demanding clear information about compositions and formulas.

The Sophisticated Simplicity phenomenon means that consumers are opting for quality core ranges, focusing on brands that are aligned with their values.

The Bottom line

In 2024, beauty is reinventing itself, celebrating the connection between body and mind, harnessing artificial intelligence for greater personalisation, and getting back to basics with sophisticated simplicity. The future of beauty is written in harmony between mental well-being and physical radiance, supported by technology and an enlightened minimalist approach.